Comprehensive Search Marketing ....CSM
It takes more than one player to make a team. Comprehensive Search Marketing combines key elements from different marketing disciplines.
The point of it all is to bring together what it takes to make a winning product or service website. Are you a good candidate for this type of online marketing? Here are the basic qualifications that we look for in new clients.
- Do you have the ability to handle the increased business?
- Do you want to dominate your industry?
These are the important pieces to our approach (CSM).
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Get to know you, your business and your preferred customersThe first task is to understand your goals and the goals of your preferred customer. It's important to know your audience before you start speaking to them. Likewise, understanding your website visitors as real people comes first. It often takes and objective third party (us, for instance...) to develop a truly compelling offer. |
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Track down problems and increase your sales with design, layout and copy changes
Your site may* have problems that prevent people from purchasing or contacting you. I'm not talking about stuff that just doesn't work. I'm talking about "friction" and distraction that your site may introduce to your would-be customer. Intuition and experience can be poor predictors of what creates friction. You need an experienced third party. Uncovering and fixing these problem frequently uncovers 50% and greater increases in sales or leads.
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Create buzz for your products and servicesPress releases, forums and blogs are all avenues to create buzz. We learn about your company, culture and your offer and then participate in online communities to get the word out. The effects are compounded since doing this will also increase your search ranking. It's part of the CSM process. |
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Get you in the top 5 on Google Yahoo and MSNOver time and with your cooperation, we can achieve top rank for competitive search terms in your market. This increases your traffic and reinforces your site as "the place to go". |
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Pay Per Click (PPC) Advertising ManagementBy taking advantage of paid advertising through Google and the other top search engines we increase your sales, reinforce your brand and test new markets. Our Bid Master management system allows us to hit ROI targets within a couple percent in many cases. |