If you're spending $600 a month on Adwords
and Yahoo you will probably see a reduction in cost of about 200 and
increase in sales and profit overall. Not to mention, you will save several hours of time and your PPC search terms will actually be managed according to the profit they bring you.
Take a look at other PPC management services that are not automated and
do not focus on cost per sale. Prices run anywhere from $300 to $$$$ per month.
By using just Bid Master you will...
Save several hours per week managing terms and updating bids. This is time you can use for something else!
Save money on non-productive search terms.
Make more money on productive search term.
Have more marketing dollars to use elsewhere or just pocket the extra.
Keep on top of the changing market for all you product niches.
Why don't you offer a free trial?
Please note, A significant part of the price goes to paying Google for the use of
their API. That's why there is no free trial. Yahoo provides API access
for free.
Is there an easy way to keep my Adowrds text ads and terms up to date with my Yahoo ads and terms?
I almost always start evolving my text ads on Google first using the Adwords editor. Then I import the campaign to Yahoo using their online import tool. The tools is available if you have a Gold account with Yahoo Search Marketing.
We're actually working on a Yahoo-Google Synchronizer that will be available to Premium members. The tools will keep any set of terms and/or text ads current between the Yahoo and Adwords accounts you have loaded into Genius Marketing. The process will be manual and very easy, with drag and drop functionality through your browser.
How frequently does Bid Master examine my bids?
Every 24 hours
How much time does Bid Master give a search term to convert or exceed maximum cost?
The default Bid Master uses 120 days worth of data. However, if you only enabled conversion tracking a week ago, there will only be 1 week of data
Can I expect Bid Master to immediately meet my cost per sale goals after I set them and enable automation?
That depends primarily on two factors. First, it depends on how long you've been spending money on the adgroup Second it depends on how active the adgroup is. Bid Master will immediately set the bid to meet you cost per sale target based on the information it can gather about the adgroup. It's possible to see immediate achievement of your cost per sale goals if the adgroup is fairly new (a month or so) and actively bring you traffic and sales.
Can I change Bid Master how much time Bid Master uses to examine search terms?
How does Bid Master manage terms that have not generated sales?
Using Basic Cost Controls, Bid Master will bid the same for all non-converting terms. The bid is determined based on you click tolerance and acceptable spend for non-converting terms. Both of these settings are located in the adgroup settings for each of your adgroups. When a term generates a sale it will have a new bid assigned that meets your cost per sale goal and another term will be chosen for experimentation. If a term exceeds you cost tolerance it will be paused.
Using Advance Cost Controls, Bid Master determines the bid just like it does using Basic Cost Controls. However, you may assign a budget that applies to non-converting search terms over number of days. Bid Master will pick the most popular terms and bid on those first. It will only bid on enough terms to meet your budget and pause the rest. When a term generates a sale it will have a new bid assigned that meets your cost per sale goal and another term will be chosen for experimentation. If a term exceeds you cost tolerance it will be paused.
How do you recommend I manage my text ads on Google?
I like the Adwords editor for managing text ads. It's a desktop application that runs on Window but I have it running on CXOffice on a Linux laptop.
and Yahoo you will probably see a reduction in cost of about 200 and
increase in sales and profit overall. Not to mention, you will save several hours of time and your PPC search terms will actually be managed according to the profit they bring you.
Take a look at other PPC management services that are not automated and
do not focus on cost per sale. Prices run anywhere from $300 to $$$$ per month.
By using just Bid Master you will...
their API. That's why there is no free trial. Yahoo provides API access
for free.
We're actually working on a Yahoo-Google Synchronizer that will be available to Premium members. The tools will keep any set of terms and/or text ads current between the Yahoo and Adwords accounts you have loaded into Genius Marketing. The process will be manual and very easy, with drag and drop functionality through your browser.