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Three young people nowadays prefer choose diamond as a wedding jewelry, choose this kind of jewelry, diamond studs in attention links of london jewelry and cut, and on the basis of the ability of the be fond of according to oneself and to choose. Folli Follie group, which links of london UK owns Folli Follie and Links of London two brands, in the international market design, production and distribution of the two brands of jewelry, watches, accessories and gift.

Folli Follie in 1982 by Dimitris links of london bracelet and Ketty Koutsolioutsos couple founded, by providing unique jewelry, watches and accessories to create a real "completely fashion ideas". Athens, Greece since the first store after opening, brand quickly all links of london jewellery over the world, and in 1995 into the Japanese market in 1998, and in the Hong Kong market.

In 1997, the company in the Athens links london stock market listing, Links of London in 2006 to join Folli Follie group.